The greatest reality TV personality of all time (in my opinion) Mike “The Situation” Sorrentino from the hit reality show the Jersey Shore is truly capitalizing off of his new found fame. He has turned his persona into a household brand and reports are stating that Mike The Situation is due to make $5 million this year, numbers many seasoned actors aren’t reaching.
According to The Hollywood Reporter, Sorrentino will earn $5M this year. Five. MILLION. Dollars.
In addition to the $60,000 an episode he makes after ratings incentives…
The New York native also has developed several products based on his much-touted six-pack: an abs-focused fitness video, “The Situation Workout,” and a chewable supplement line distributed in association with GNC.
Literary ambitions? Check. Sorrentino has partnered with Gotham Books to pen his autobiography, “Here’s the Situation,” which the source said earned him a six-figure advance. Top-shelf liquor connection? Check. He is signing to endorse a new vodka line that boasts another six-figure payday plus partial ownership. Of course he has a “GTL” app and a rap song on iTunes. It doesn’t stop: He has further endorsements with Vitamin Water and Reebok and a deal for a clothing line with Dilligaf.
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Jersey Shore,
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Toss out your econ books and get your nose out of the financial section, because the best real-world lessons for surviving a recession aren’t in any textbooks or newspapers. They’re staring you down on Jersey Shore—the MTV reality series about eight 20-somethings struggling to find their true selves while living in a world awash in recession.
Okay, so the actual focus of Jersey Shore might not entirely be on educating people about the recession, but that doesn’t mean there aren’t lessons to be learned from watching it. After the jump, five recession lessons we’ve picked up from watching Jersey Shore.
Start performing at work or you will be replaced. Slacker employees may have had more leeway in the past, but employers have the advantage in a recession where the unemployment rate is hovering at 10.4 percent. Take it from Angelina, who got fired from her gig at a T-shirt shop for failing to show up and was subsequently booted from the show.
Invest in your career. Sure, it’s important to stay frugal during a recession. But that doesn’t necessarily apply if you’re spending money to further your career. Look at JWoww, the Long Island “model” who’s reportedly planning on spending her Jersey Shore earnings on a second breast augmentation procedure in order to look as good as possible for the next season of the show.
Choose where to save and splurge. Decide for yourself where you’re willing to cut back, and then use the money you saved to finance the things you enjoy the most. Mike “The Situation” certainly understands the concept, which is why he and the rest of the cast saved money on expensive group meals by eating at home during filming and spent their extra cash on drinks at the clubs.
Buy in bulk whenever possible. When it comes to everyday staples, buying in volume can save you time and money. Just look at Pauly D, the Rhode Island DJ who says he buys his I-C-E Spiker hair gel in bulk, just in case it ever gets discontinued.
Become your own brand. Personal branding is important these days, as Nicole “Snooki” Polizzi certainly appears to understand. From her unique dance moves to her signature poof, Snooki has already started parlaying her act from reality TV star to club host and university lecturer, thanks in part to the completely unique personal brand she developed on the show.
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