The NBA and Hip Hop love affair continues as Amare Stoudemire reveals to The Fusion Magazine launch a new record label “Hypocalypto” and perps first artist Juice new album which will be a joint deal with rapper Game’s Black Wall Street label, check it out:
There are two sides to every coin, two sides to every story, at least two paths to every fork in the road, and two choices to every decision made. But what happens when two dreams pull equally at your heart strings? Do you give up one? Or go balls to the wall in an effort to achieve greatness, twice over?
Amar’e Stoudemire didn’t start playing basketball until he was 14, but his passion for music has been lifelong. The teen prodigy played two years of high school ball, then declared for the NBA. He was drafted 9th in the 02 Draft, was 03’s Rookie of the Year, is a 5 time NBA All Star, and Olympic Bronze Medal winner.
So what could be left? Besides the ever elusive NBA championship ring? Why not a Record Label, maybe even a Grammy, by way of his Hypocalypto Artist: Juice.
How did you make the transition from the basketball court to the hip hop side of the industry and what prompted it?
I have a huge passion for music. I wanted an opportunity to explore that side of it, so I started the record label to see if I could be successful at it. There are a lot of quality artists out there who just don’t get the opportunity to prosper, so I started it as a way to help, for one, and secondly to fill my passion for hip hop music.
How did you come across Juice and how did that develop into the business relationship that you have now?
I knew Juice before we actually signed him. The situation he was in prior to me wasn’t working out well for him so I invited him over to Hypocalypto. We sat down and came up with an idea together of what we wanted to do with him as a project. Now he’s Hypocalypto and we go from there.
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