Yo I thought this was a very stupid branding move and it seems Akon wasn’t the one who approved this stupid move and has filed suit against his business partner. Lol you know it had to be some geek thinking that the “urban homeboy hip hoppers” would love this lol… some damn hand cuffs as a fragrance bottle… just stupid!
In documents filed earlier this month, sources say Akon was in talks to develop his own scent, but was met with a surprise when he found out perfume executives formed Konvict Cosmetics International and started selling a scent called Konvict without his prior approval. Combating the other Konvict, Akon is now demanding that all production of the scent be stopped.
While they have not commented since Akon’s filing, Konvict Cosmetics International issued a statement in March, claiming to be excited over the scent.
“We are excited and honored to launch Konvict with AKON which we project strong sales in this celebrity fragrance market,” said Jack Aini, Managing Director of Konvict Cosmetics, International, LLC.
According to Aini, ten percent of all proceeds will be donated to the Konfidence Foundation, founded to bring public awareness of the conditions in Africa and providing underprivileged African youth with access to learning, recreational environments and wellness services.
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