Say what you want about Tyler Perry but he keeps on raking in #1 film after film. With a $24 mil opening weekend his new movie “I Can Do Bad All By Myself”.
LAtimes report that Perry’s movies consistently cost under $20 million to produce and are a steady profit stream for Lions Gate Entertainment.
“I Can Do Bad” made 37% more than Perry’s “The Family that Preys” on the same weekend last year. And while “Madea Goes to Jail” and “Madea’s Family Reunion” remain his two biggest openings since he started making pictures for Lions Gate in early 2006, this weekend’s picture is his most successful that didn’t feature the popular “Madea” character front and center.
As is typical for Perry films, the audience for “I Can Do Bad All by Myself” was predominantly black women, with 75% of moviegoers female and 80% African American. Tyler Perry is the only brand that seems able to bring out this audience consistently recently.
And there are no signs of fatigue, even though he puts out two similar movies ever year. Sequel “Why Did I Get Married Too?” is set for release next Easter weekend, while “For Colored Girls Who Have Considered Suicide When the Rainbow is Enuf” is expected to come out next fall.
Audiences gave “I Can Do Bad” an average grade of A, according to market research firm CinemaScore. Good buzz doesn’t usually result in a long box office run for Tyler Perry films, however, as his core audience typically rushes out on the first weekend.
I Can Do Bad All By Myself Trailer
