Today I ran across an article on ABCnews, Fast Food Chains Steam Up Ads.
The article discussed the overuse of sex in advertising when its comes to fast food chains in particular one that sell burgers. In a time where companies world wide and in every industry are using sex to sell products it is a bit unfair to point out fast food chains. But, there is something to be said about the excessiveness us of sex to advertise products that has nothing to do with the sexual nature of people. Exerts from the article:/span>
“Advertisers have never shied away from using sex to sell their products because, as the old ad age goes, sex sells. And over the last decade, some fast food chains have upped the ante with more sexual innuendo in their television and print advertisements.
There’s an entire genre of racy fast food ads, like the Hardee’s promotion that talks to consumers about “creamy balls” and “happy holes” for its biscuit holes campaign.
Then there’s the Carl’s Jr. and Hardee’s promotion called “Hot Chicks Eating Burgers,” in which the two chains, both owned by CKE Restaurants, ask for video submission of attractive women doing just that But some people say the ad campaigns have gone too far. “It seems an entire industry is set on trying to push every bound of sexual innuendo in order to sell something like a hamburger,” said Dan Isett, Parents Television Council public policy director.”
What are your thoughts on how companies have ramped up their ads to be sexually provocative?
